SORAYA ELCHEHIMI is a product designer that blends creativity and strategy to design experiences people love.
I craft solutions that delight users while driving measurable results.
CURRENTLY DESIGNING @Clairify AI
Clairify AI
Lead AI Product Designer (0→1)
Turning endless communication streams into action-ready stories to drive leaders forward.
New York Times Playlists
Lead UX Researcher, Video Editor
Designed an audio-based news playlist experience to address subscriber churn driven by time constraints and too much news to consume.
Untangled by WATG
Interaction Design and Research
Designed a companion app for Wool & the Gang that helps knitters navigate pattern complexity to reduce learning barriers and improve project completion.
Al’Bazaar
Product Rebrand and Web Design
Rebranding and interaction flow redesign of the e-commerce store-front products.