SORAYA ELCHEHIMI is a product designer that blends creativity and strategy to design experiences people love.
I craft solutions that delight users while driving measurable results.
CURRENTLY DESIGNING @Clairify AI
Clairify AI
Lead AI Product Designer (0→1)
Turning endless communication streams into action-ready stories to drive leaders forward.
New York Times Playlists
Lead UX Researcher, Video Editor
Designed an audio-based news playlist experience to address subscriber churn driven by time constraints and too much news to consume.
Untangled by WATG
Interaction Design and Research
Designed a companion app for Wool & the Gang that helps knitters navigate pattern complexity to reduce learning barriers and improve project completion.
Al’Bazaar (Coming Soon)
Product Rebrand and Web Design
Rebranding and interaction flow redesign of the e-commerce store-front products.