SORAYA ELCHEHIMI is a product designer that blends creativity and strategy to design experiences people love.

I craft solutions that delight users while driving measurable results.

Currently designing prospect experiences @Pebl

📍 Palo Alto, California

About me‍ ‍Resume

A smartphone screen displaying a project management app called CLAIRIFY with emails, notes, and action items. The screen shows options to swipe left or right and buttons for chat with AI agent, channels, home, and stack at the bottom.

Clairify AI
Lead AI Product Designer (0→1)

Turning endless communication streams into action-ready stories to drive leaders forward.

Close-up of a smartphone screen displaying a news article about beer, with red cans stacked in the background

New York Times Playlists
Lead UX Researcher, Video Editor

Designed an audio-based news playlist experience to address subscriber churn driven by time constraints and too much news to consume.

Three smartphones displaying a fashion and knitting app interface against a black background.

Untangled by WATG
Interaction Design and Research

Designed a companion app for Wool & the Gang that helps knitters navigate pattern complexity to reduce learning barriers and improve project completion.

Package of Al Bazaar all natural date powder with a bowl of date powder on the front, against an orange background with splashes of powder.

Al’Bazaar (Coming Soon)
Product Rebrand and Web Design

Rebranding and interaction flow redesign of the e-commerce store-front products.